Most people don’t like talking about insurance. It feels distant. Unpleasant. Maybe even unnecessary — until life throws a curveball.

But here’s a truth we’ve learned after years of advising families:

Insurance isn’t about death. It’s about protection.

It’s about making sure your family doesn’t have to worry about money at the worst possible time.

And in that — term insurance plays a simple but powerful role.

So What Is Term Insurance?

It’s the most straightforward type of life cover.

• You pay a yearly premium.

• If something happens to you during the term, your nominee gets a fixed amount.

• If nothing happens, the policy ends. No payout. No bonus. No gimmicks.

That’s it. No investment. No returns. Just peace of mind.

It’s like a seatbelt — doesn’t guarantee a safe journey, but you’ll never regret wearing it.

But How Much Cover Is Enough?

That’s the big question — and sadly, most people get it wrong. Either too little (like ₹25–50 lakhs), or they depend entirely on employer cover, which ends the day they switch jobs.

Let’s keep it practical.

Rule of Thumb:

15 to 20 times your annual income

If you earn ₹10 lakh per year, you should consider at least ₹1.5 to ₹2 crore cover.

That’s the minimum needed to replace your income over the next 15–20 years, pay off any loans, and help your family maintain their lifestyle.

But this isn’t just about formulas. It’s about life.

A Quick Real-World Example

Ajay, 36, is earning ₹14 lakh a year. He’s married, has a home loan, and two kids in school. He’s saving, investing in mutual funds, and planning well.

But when we checked, he had just ₹50 lakh of life cover from an old policy.

That’s not even enough to clear the loan and cover 3 years of expenses.

We helped him calculate a realistic number — ₹2.5 crore — and he was surprised the premium was just around ₹1,000/month.

That’s how undervalued term insurance really is.

What People Get Wrong

• “I’m too young” – That’s exactly when it’s cheapest.

• “Company cover is enough” – It’s not portable. It’s not personal.

• “Term plans give nothing back” – They’re not supposed to. They give protection, not profit.

Our Straightforward Advice

• Take cover based on income + liabilities + future goals.

• Choose a term till retirement age (60–65).

• Don’t mix insurance and investment — your SIPs will handle growth.

• Review every 3–5 years as life changes.

Final Word

Term insurance is not a product you buy for returns.

It’s a promise.
A financial guarantee that says, “Even if I’m not there, their future will be.”

If you're unsure how much cover you need or which plan to choose — we’re just one call away.

Let’s secure the basics, before chasing the goals.